{"id":635,"date":"2017-06-09T09:54:57","date_gmt":"2017-06-09T07:54:57","guid":{"rendered":"http:\/\/lib.aua-toulouse.org\/BelvedeRPlus\/?p=635"},"modified":"2018-02-07T11:35:49","modified_gmt":"2018-02-07T10:35:49","slug":"le-tramway-de-tours-entre-marquage-et-marketing-territorial","status":"publish","type":"post","link":"https:\/\/revue-belveder.org\/index.php\/le-tramway-de-tours-entre-marquage-et-marketing-territorial\/","title":{"rendered":"Le tramway de Tours,<br> entre marquage et marketing territorial"},"content":{"rendered":"<p><a href=\"..\/..\/wp-content\/uploads\/PDF\/N1\/Carte_pastel_BelvedeR_n1.pdf\" target=\"_blank\" rel=\"noopener\">T\u00e9l\u00e9chargez l&#8217;article au format PDF<\/a><\/p>\n<blockquote><p><em><strong>Fr\u00e9d\u00e9ric TOUPIN,<\/strong><br \/>\nResponsable P\u00f4le D\u00e9placements Politiques de Mobilit\u00e9s \u00e0 l&#8217;aua\/T<\/em><\/p><\/blockquote>\n<p>Quand les r\u00e9seaux de transport de type m\u00e9tro ou tramway sont parfois supports d\u2019actions artistiques, le tramway de Tours a \u00e9t\u00e9 pens\u00e9 comme une seule et unique \u0153uvre d\u2019art, \u00e0 la fois fixe et mobile. Il a donn\u00e9 lieu \u00e0 une rare d\u00e9marche de design urbain d\u00e8s la d\u00e9finition du programme de l\u2019op\u00e9ration, associant des personnalit\u00e9s renomm\u00e9es, artistes, sociologues, g\u00e9ographes et designers. Le projet d\u2019infrastructure est pens\u00e9 comme la conception d\u2019un \u00ab\u2009quatri\u00e8me paysage\u2009\u00bb de l\u2019agglom\u00e9ration aux c\u00f4t\u00e9s de la Loire, des jardins et du patrimoine b\u00e2ti. Tous les \u00e9l\u00e9ments techniques sont concern\u00e9s avec un objectif de dialogue et de coordination visuelle\u00a0: mat\u00e9riel roulant, mobilier, espaces publics, centre de maintenance\u2026 Le projet de design urbain diffuse l\u2019image du tramway tout au long de la ligne, jusqu\u2019au c\u0153ur des quartiers travers\u00e9s. Le tramway est ainsi devenu un objet de marquage territorial (il marque) et de marketing (il est une marque).<\/p>\n<p><a  href=\"..\/..\/wp-content\/uploads\/2017\/11\/tramway_tours.jpg\" data-rel=\"lightbox-gallery-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"size-full wp-image-636 aligncenter\" src=\"..\/..\/wp-content\/uploads\/2017\/11\/tramway_tours.jpg\" alt=\"\" width=\"700\" height=\"454\" srcset=\"https:\/\/revue-belveder.org\/wp-content\/uploads\/2017\/11\/tramway_tours.jpg 700w, https:\/\/revue-belveder.org\/wp-content\/uploads\/2017\/11\/tramway_tours-300x195.jpg 300w, https:\/\/revue-belveder.org\/wp-content\/uploads\/2017\/11\/tramway_tours-500x324.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand les r\u00e9seaux de transport de type m\u00e9tro ou tramway sont parfois supports d\u2019actions artistiques, le tramway de Tours a \u00e9t\u00e9 pens\u00e9 comme une seule et unique \u0153uvre d\u2019art, \u00e0 la fois fixe et mobile. Il a donn\u00e9 lieu \u00e0 une rare d\u00e9marche de design urbain d\u00e8s la d\u00e9finition du programme de l\u2019op\u00e9ration, associant des personnalit\u00e9s renomm\u00e9es, artistes, sociologues, g\u00e9ographes et designers.<\/p>\n","protected":false},"author":3,"featured_media":636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"authors":[{"term_id":82,"user_id":0,"is_guest":1,"slug":"auat","display_name":"AUAT"}],"_links":{"self":[{"href":"https:\/\/revue-belveder.org\/index.php\/wp-json\/wp\/v2\/posts\/635"}],"collection":[{"href":"https:\/\/revue-belveder.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revue-belveder.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revue-belveder.org\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/revue-belveder.org\/index.php\/wp-json\/wp\/v2\/comments?post=635"}],"version-history":[{"count":10,"href":"https:\/\/revue-belveder.org\/index.php\/wp-json\/wp\/v2\/posts\/635\/revisions"}],"predecessor-version":[{"id":1166,"href":"https:\/\/revue-belveder.org\/index.php\/wp-json\/wp\/v2\/posts\/635\/revisions\/1166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revue-belveder.org\/index.php\/wp-json\/wp\/v2\/media\/636"}],"wp:attachment":[{"href":"https:\/\/revue-belveder.org\/index.php\/wp-json\/wp\/v2\/media?parent=635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revue-belveder.org\/index.php\/wp-json\/wp\/v2\/categories?post=635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revue-belveder.org\/index.php\/wp-json\/wp\/v2\/tags?post=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}